I am very satisfied
From the very first use I noticed how high the quality is. They heat up quickly and evenly, so everything cooks perfectly without burning. Nothing sticks and cleaning really is a piece of cake.
Paul R11 Jan 2026
On 28 October it opens for everyone on the list. Up to 60% off pans that last generations, and with every set you pick the gift yourself.
Put me on the list
One email when it opens, then quiet again. Unsubscribe whenever you like.
A WhatsApp message too?
You are on the list. If you like, we will send the message on WhatsApp as well, so you are sure not to miss it.
You are on the list
We will email you the moment the doors open. Until then we keep quiet.
Add it to my calendar
Why be at the front
Three reasons, and none of them is that we like it this way.
You get in first
On 28 October you get access. We send the email, you do not have to remember a thing.
First pick of the stock
The most wanted colours and gifts go first, every year. Whoever is at the front still gets to choose.
The sharpest prices of the year
Up to 60% off. And with every cookware set you pick the gift that comes with it yourself.
What others say
No marketing talk. Just people who cook differently now.
I am very satisfied
From the very first use I noticed how high the quality is. They heat up quickly and evenly, so everything cooks perfectly without burning. Nothing sticks and cleaning really is a piece of cake.
Paul R11 Jan 2026
The pans are fantastic!
The pans are fantastic and beautifully finished. The coating is so good that you only need a tiny bit of butter or oil. And most of the time the pan can simply be wiped clean with a tissue!
Jacques Slager11 Nov 2025
No more sticking!
Lovely frying pans, nothing sticks any more, not even with barely any fat added. Very happy with them.
Eveliene11 Jan 2026
The pans are great
The pans are great, the service is TOP, value for money is excellent. I will definitely be back, because we are replacing our pans one by one.
Rob Beuwer
Good to know
Nothing. You leave your email address, we let you know the moment Black Friday opens for you. It commits you to nothing else.
On 28 October we open the doors for everyone on the list. You get an email from us that day.
Up to 60%, depending on the product. With every cookware set you pick a gift yourself. Which sets those are, we show on 28 October.
No. One email when it opens, and after that only when there is something worth saying. One click to unsubscribe.
Sign up and you will hear it first.
One email when it opens, then quiet again. Unsubscribe whenever you like.
A WhatsApp message too?
You are on the list. If you like, we will send the message on WhatsApp as well, so you are sure not to miss it.
You are on the list
We will email you the moment the doors open. Until then we keep quiet.
Black Friday falls on Friday 27 November this year. Our door opens earlier: if your address is on the early access list, you get in on 28 October. The deals are already there, the stock is still complete and you are not fighting anyone for the last size.
During Black Friday a cookware set is the smartest way to sort your kitchen in one go. You pay far less per pan than buying them separately, and you have every size you need right away. Our sets run from two to nine pieces, with up to 60% off.
If you are after the one pan that has to do everything, a frying pan is your best buy of the year. Ceramic or non-stick, all PFAS free and induction ready. During Black Friday you get it at a discount without giving up on quality.
A good wok heats up fast, stays hot and lets you stir fry without half of it sticking to the bottom. That is exactly what our 30 cm woks do. They are in the sale too.
Last year part of the deals were gone within a day. Everyone on the list gets the mail before the rest sees it, picks from full stock and grabs the gift that will not be there later. Signing up is free and ties you to nothing.