Job Details

Salary	From €3,500.00 per month
Employment	Permanent position / Full-time
Hours and working days	38 hours, Mon-Fri
Location	Deventer / Lichtenvoorde

Retention Marketer 🚀

At Cook & Pan we make premium cooking products that are healthy for people and the planet. Think: ceramic pots and pans without toxic substances, in colors that make you happy. We want to make cooking fun again, without compromising on aesthetics, sustainability, or ease of use.

We are growing fast at home and abroad. That’s why we’re looking for a retention marketer who turns our customer base into a community. Someone who builds flows that connect, sets up campaigns that bring customers back, and develops programs that turn customers into fans.

What will you do?

As a retention marketer, you are the link between CRM, loyalty, and performance. You get plenty of freedom to shape your domain in a way that is scalable and creative.

You design and build smart Klaviyo flows for email and SMS: welcome, browse abandonment, cart recovery, winback, post-purchase, etc.
You develop and manage campaigns (seasonal, thematic, or product-driven).
You come up with loyalty and referral campaigns (using tools like LoyaltyLion, Yotpo, or similar).
You analyze customer data and create segmentations, triggers, and optimizations based on that (RFM).
You write or coordinate copy and visuals (in collaboration with content creators).
You develop ad concepts for retargeting, loyalty activation, and lookalikes, which you execute together with our media buyer.
You experiment with zero- and first-party data for personalization.
You keep an eye on the big picture: email, ads, loyalty, website, customer experience — everything has to fit.

What do you bring?

You have 5+ years of experience in e-commerce or at a D2C brand or agency as an email / CRM / retention marketer.
You are an expert in Klaviyo and understand how flows really work — from logic to creation.
You have experience with Shopify and know how the data and customer structure work.
You have worked with loyalty tools and know how to bring customers back and encourage sharing.
You think funnel-based, in personas, segmentations, and timing.
You have a sharp feel for the target audience: sustainable, stylish, conscious, but without the hippy vibe.
You analyze campaigns sharply, focus on LTV, and know how to increase it.
You can work independently but also seek collaboration with design, advertising, and customer care.

Why switch from agency to brand / in-house?

Are you currently working at an agency and want to really build one brand? Then this is your chance.

At Cook & Pan you get:

Focus and depth — you don’t work on ten brands at once, but on one brand that really fits.
Direct impact — you sit at the table yourself, get direct data, and immediately see the effect of your work.
Room for creativity and growth — you help build campaigns in multiple countries with a small, ambitious team.
A strong foundation — personas, JTBDs, funnels, Klaviyo structure, and brand strategy are already in place. You make the difference in execution.