Job Details

Salary	From €3,500.00 per month
Employment	Permanent position / Full-time
Hours and working days	38 hours, Mon-Fri
Location	Deventer / Lichtenvoorde

Performance Marketer – Paid Media & Growth 🚀

Are you a copywriter who breathes hooks, scroll-stoppers, and conversion? Someone who not only understands buyer journeys but rewrites them? Then we are looking for you.

Cook & Pan is a premium cookware brand with a mission: to get people cooking with products so beautiful and healthy that you want to dive into the kitchen every day. We are growing fast, both nationally and internationally. That’s why we’re looking for a copywriter with a sharp sense of the target audience, social formats, and the psychology of converting copy.

What will you do?

You write hooks, headlines, captions, and scripts for ads on Facebook, Instagram, TikTok, and Pinterest.
You think full funnel: from TOFU awareness to BOFU conversion and retention.
You apply content models, understand Problem/Solution-based copy and Jobs to Be Done.
You come up with creative copy formats per target segment and awareness phase.
You work closely with our content strategist, media buyer, and video editor and make smart use of AI.
You analyze competitors, their tone, hooks, and style — and make sure we stay one step ahead.
You translate personas into catchy messages in 5 seconds or less.

What do you bring?

You have 3+ years of experience in paid social copy (D2C is a must).
You know exactly what works in shortform ad content — and why.
You can get into the mindset of a busy mom, a sustainability thinker, or a design lover.
You have proven knowledge of funnels, customer journeys, and performance creatives.
You combine analysis and creativity: you base your work on data and on feeling.
You speak fluent English. Our team is multi-language.

Are you currently working at an agency writing social copy daily for various clients? Then you know how hectic that can be: from one briefing to the next, with little time to really dive deep.

At Cook & Pan you get the opposite:

Focus on one strong brand — no loose ends, but one tone of voice, one visual style, and one mission you can really build on.
Creative control — you sit at the table with the team that sets the strategy. No middle layers, no vague client feedback.
Direct impact on growth — you see what your copy does: in dashboards, in sales, and in the community.
Mature marketing team — personas, Jobs-To-Be-Done, funnel mapping, and creative testing are standard here.
International but lean — you work on campaigns in multiple countries, but in a compact team that moves fast.

What do we offer?

A role with impact in a brand that truly takes creativity and quality seriously.
Space to help build the creative content process and the international growth of Cook & Pan.
A team that works with clear personas, frameworks, flows, and a clear strategy.
Flexibility in workplace and working hours. (Our office will soon move to Deventer, you decide how often you want to work there)

Does this sound like your new role?
Send your portfolio + short motivation to Martijn at martijn@cookandpan.com.

We are not looking for a generalist copywriter, but a social copy killer who immediately understands how to turn scrolling into clicks.