I am very satisfied
From the very first use I noticed how high the quality is. They heat up quickly and evenly, so everything cooks perfectly without burning. Nothing sticks and cleaning really is a piece of cake.
Paul R11 Jan 2026
On 28 October we launch the best deal of the year. Up to 60% off, plus a free gift of your choice.
Put me on the list
We will keep you posted until the doors open. Unsubscribe whenever you like.
A WhatsApp message too?
You are on the list. If you like, we will send the message on WhatsApp as well, so you are sure not to miss it.
You are on the list
We will email you the moment the doors open. Until then, you will get the occasional sneak peek of what is coming.
Add it to my calendar
Why be at the front
Three reasons, and “because we like it” is not one of them.
You get in first
On 28 October you get access. We send the email, you do not have to remember a thing.
First pick of the stock
The most wanted colours and gifts go first, every year. Whoever is at the front still gets to choose.
The sharpest prices of the year
Up to 60% off. And with every cookware set you pick the gift that comes with it yourself.
What others say
No marketing talk. Just people who cook differently now.
I am very satisfied
From the very first use I noticed how high the quality is. They heat up quickly and evenly, so everything cooks perfectly without burning. Nothing sticks and cleaning really is a piece of cake.
Paul R11 Jan 2026
The pans are fantastic!
The pans are fantastic and beautifully finished. The coating is so good that you only need a tiny bit of butter or oil. And most of the time the pan can simply be wiped clean with a tissue!
Jacques Slager11 Nov 2025
No more sticking!
Lovely frying pans, nothing sticks any more, not even with barely any fat added. Very happy with them.
Eveliene11 Jan 2026
The pans are great
The pans are great, the service is TOP, value for money is excellent. I will definitely be back, because we are replacing our pans one by one.
Rob Beuwer
Good to know
Nothing. You leave your email address, we let you know the moment Black Friday opens for you. It commits you to nothing else.
On 28 October at noon the site locks. At 7pm you get an email with your unique password, and you are one of the first in.
Up to 60%, depending on the product. With every cookware set you pick a gift yourself. We will reveal which sets on 28 October.
Honestly? Until 28 October you will hear from us regularly. With sneak peeks of the deals and gifts, so you know exactly what you want when the doors open. One click to unsubscribe, any time.
Sign up and get to the front of the queue.
We will keep you posted until the doors open. Unsubscribe whenever you like.
A WhatsApp message too?
You are on the list. If you like, we will send the message on WhatsApp as well, so you are sure not to miss it.
You are on the list
We will email you the moment the doors open. Until then, you will get the occasional sneak peek of what is coming.
Black Friday falls on Friday 27 November this year. Our door opens earlier: if your address is on the early access list, you get in on 28 October. The deals are already there, everything is still in stock and you are not fighting anyone for the last size.
During Black Friday a cookware set is the smartest way to sort your kitchen in one go. You pay far less per pan than buying them separately, and you have every size you need right away. Our sets run from two to nine pieces, with up to 60% off.
If you are after the one pan that has to do everything, a frying pan is your best buy of the year. Ceramic or non-stick, all PFAS-free and induction ready. During Black Friday you get it at a discount without giving up on quality.
A good wok heats up fast, stays hot and lets you stir fry without half of it sticking to the bottom. That is exactly what our 30 cm woks do. They are in the sale too.
Last year some of the deals were gone within a day. Everyone on the list gets the mail before the rest sees it, picks from full stock and grabs the gift that will not be there later. Signing up is free and ties you to nothing.