Job: Content Strategist
Job Details
| Salary | € 3,500 - € 4,500 per month |
| Employment type | Permanent / Full-time |
| Hours & working days | 38 hours, Mon–Fri |
| Location | Arnhem / Lichtenvoorde |
About Cook and Pan
We're not your average cookware brand. We're the colorful rebel in a world of boring pots and pans. Cook and Pan creates kitchen tools that are not only durable and functional but also let your style and creativity shine in the kitchen. From frying pan to pepper mill: everything is curated by colour, connected by curiosity, and crafted with creativity.
To make our content even tastier, we’re looking for a Content Strategist who loves clever storytelling, AI tools, and great food. You’ll make sure our story sticks (unlike our pans, which don’t stick at all) and performs — in every language, on every channel.
Why this role exists
- Strong content = brand foundation: We want to stand out with storytelling and visual content.
- AI = smart sous-chef: Tools like ChatGPT and Midjourney give us superpowers.
- International = next level: Our content needs to shine across countries and cultures.
What you’ll do
📅 Strategy & Planning
- Develop and manage our content strategy for social media, website, email, and campaigns.
- Create a content calendar that’s more precise than a Swiss watch.
- Ensure our tone of voice is consistent across everything: from Instagram post to customer email.
🤖 Creation & AI Optimization
- Contribute to concepts and turn them into concrete (and tasty) briefings.
- Use AI smartly — think tools like ChatGPT, Midjourney, or Runway.
- Write short, punchy copy and polish existing content until it sparkles.
🎬 Coordination & Collaboration
- Collaborate with external creatives — from video makers to copywriters.
- Ensure smooth processes and clarity for everyone involved.
- Align with internal teams so we stay on message — and tell one cohesive story.
📊 Analysis & Optimization
- Monitor performance and adjust based on data, clicks, and comments.
- Test what works (and what doesn’t), and continuously optimize for impact.
- Stay up to date on trends in both content and AI. Always hungry for more.
Who we’re looking for
- At least 3 years of experience in content strategy or social media marketing.
- Familiar with the world of e-commerce or premium lifestyle brands.
- You write razor-sharp copy and understand what great storytelling can do.
- AI tools are part of your workflow, not just a buzzword.
- You’re structured, proactive, and know how to get the best out of freelancers.
- Love for cooking, food, and beautiful things? You get why that matters to us.
What we offer
- A creative role with a lot of freedom and strategic impact.
- Access to the latest content and AI tools (yes, we love gadgets).
- Collaboration with a high-energy international team.
- Market-based salary and flexible hours.
The practical stuff
- Start date: As soon as possible
- Salary range: Market-based, depending on experience
- International opportunities: Absolutely! We work across borders
- Language requirements: Fluent in Dutch & English
Sound good?
Are you the Content Strategist who brings our stories to life? Someone who thinks strategically and loves to write? We’d love to hear from you!
Send your CV and motivation to martijn@cookandpan.com and let’s take content to the next level — together.
